Supplementation and the Supplement The market industry – An Introduction

If you are unfamiliar with supplements, trying to buy them can be confusing and overwhelming, because there a large number of different brands and products, with new ones coming out all the time. There are currently so many products it is practically impossible to keep track of other good foods. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.

Supplements can even be confusing, because primarily based on who you talk to, you probably very different beliefs. Many people have extreme or biased views of supplements, with others on one side saying everyone in order to take many different supplements and people on the other side saying all supplements are worthless. Associated with pension transfer issues, the truth is somewhere in considering. There are certainly some great supplements available, but many items are essentially worthless, other people have some positive benefits, but aren’t worth the charge by them for them.

Perhaps the greatest amount of supplement confusion stems from the marketing tactics companies use to promote their products, especially in magazines. Many health and fitness magazines are belonging to the same company as the solutions that are advertised the particular magazine and even some of the articles are made to promote their own brand of stuff. When I worked in supplement stores I frequently spoke with folks about supplements and it was interesting a lot of people had biased views towards or against certain brands based on which magazines they by way of.

To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented within an honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by many other studies, or contain nothing to use the product sold. Unfortunately, the only way to figure out the studies and claims are legitimate is to find and read created study, but you will a daunting task even for individuals the industry. Of course, supplement companies are well aware of that fact and they expect that people will not fact check their claims.

By quoting information from scientific studies, companies often effort to make their products sound better than they actually are. The interesting thing is both reputable and disreputable companies use this tactic to help market their products. Significant difference between the negative and positive companies is reputable companies put quality ingredients in their products and the labels contain accurate information. Disreputable supplement companies may have lower levels of ingredients than the label claims or their supplements can not even contain a few listed ingredients at all.

Companies frequently make do with making questionable claims or lying about how much of a component is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a few regulation about what information can appear on a label. For instance, companies aren’t allowed to make any claims about products preventing or curing diseases. Instead they have various other what are called “structure/function” claims.

A structure/function claim would be something like a calcium supplement label stating that “calcium is essential for strong bones.” The label is not supposed to state “this supplement helps avert osteoporosis.” Any supplement that references diseases such as osteoporosis must also are a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any cancer.” These statements are required, because government regulations say that only a drug can make claims about preventing or treating diseases.

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